Elevation, Training
& Development

Empowering People, Elevating Experience.

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At ETD, we architect bespoke training solutions that transform your team's potential into measurable performance and growth.

Forged through 23 years of shaping luxury experiences in the Middle East, our methodology is built on a legacy of driving measurable performance for global brands.

At ETD, we transform potential into performance through bespoke training and development solutions.

Partnering with luxury brands, premium salons, and corporate organizations, we cultivate empowered teams that deliver unforgettable customer experiences.

Because training isn’t a cost — it’s a strategic investment that fuels growth, loyalty, and lasting impact.

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We are dedicated to your success in delivering unforgettable customer experiences

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Strategic Consulting & Evolution

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Bespoke Learning Journeys

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Retail & Customer Experience Excellence

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Delivery
& Facilitation

All services
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Why Partner with ETD?
We Deliver the ROI of an Empowered Team.

Proven Track Record

A history of delivering world-class results for a global leader.

The Empowerment Promise

We focus on unlocking human potential to solve business challenges.

Regional Expertise

Deep, practical understanding of the Middle East market.

Boutique & Bespoke

Strategically tailored solutions and a partnership dedicated to your ROI.

Explore Our Proven Methodology

Our core framework isn't just a theory; it's a battle-tested strategy developed and refined over 23 years by our founder, Shady Makhoul, to drive significant sales growth and brand loyalty for Leading Luxury Brands in the Middle East.

Shady Makhoul

ETD FOUNDER

We turn your business challenges into your competitive advantages.

Partner with us to translate your most ambitious goals
into actionable strategies and empowered execution.

Luxury
Retail
Brands

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Beauty & Cosmetics

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Hospitality

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Premium Hairdressing Salons

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Masstige Consumer Goods (FMCG)

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High-End
Real Estate

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A Legacy of Luxury Excellence

Our methodology and strategic approach were refined over 23+ years of senior leadership at L'Oréal’s Leading Luxury Brands, driving significant sales growth and brand loyalty in the competitive Middle East market.

Our strategic approach is built to deliver results for leaders in Luxury & Premium sectors

We deliver measurable outcomes: increasing retail revenue, executing flawless brand launches, and elevating guest satisfaction through proven, sector-specific strategies.

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